On the 10th year of its glorious existence, I on behalf of Pride East Entertainments Pvt. Ltd. would like to convey my heartfelt thanks to all the viewers of Assam and the entire North Eastern, who with their blessing today has helped us to emerge as a trendsetter of TV journalism in the entire North Eastern Region. Today I and entire Pride East Entertainments team would like to promise to deliver news as it comes to the steps of our millions of viewers along with Entertainment, Music & Movies.

Riniki Bhuyan Sarma

CMD – Pride East Entertainments Pvt Limited
Our Operational Areas
digital media
newslive ne-live

News

News Live a satellite news channel of Assam and North East Live is the 1st 24×7 news channel of North East India. Both the channels are owned by Pride East Entertainment Pvt. Ltd.
Both channels broadcast regional as well as national and international news and other shows in Assamese and English
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entertainment
rang ramdhenu indradhanu

Entertainment

Rang and Indradhanu are Assamese language general entertainment television channel owned by Pride East Entertainment. Ramdhenu is a TV channel specialising in music of Assam and rest of
the northeastern region. It was launched on 1 October 2011 and is a part of the Pride East Entertainments Pvt. Ltd. based in Guwahati, Assam. It is the first ever satellite music TV channel of the northeast India. The channel broadcast music videos in Assamese and other northeastern languages. Both channels Braodcast Drama and comedy program, chat show, music show, Film show.Ramdhenu is a TV channel specialising in music of Assam and rest of the northeastern region. It was launched on 1 October 2011 and is a part of the Pride East Entertainments Pvt. Ltd. based in Guwahati.
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newspaper
Niyamia Barta Aaina Jibonor

Print media

Niyomiya Barta is an Indian Assamese language daily newspaper.It is published simultaneously from Guwahati, Dibrugarh, Biswanath Chariali and Goalpara of Assam. Aaina Jibonor is run and published by
Pride East Entertainment Private Limited. The head office of this newspaper is located at News Live Building, Christian Basti, Guwahati.
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Our CSR Activities
A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.
sneh-bandhan
Kailash Nath Sarma Trust was formed in the year 2010. Sri Kailash Nath Sarma was a renowned litterateur who has contributed immensely towards the society through his visionary writings and translations. “Sneha Bandhan” a home away from home for young children is one of the projects started under the trust on the
14th of November 2010. Another project has begun on 17th of October at Noonmati, which is a library cum reservation centre for the benefit of children under 1-14 years of age. Sneha Bandhan is a non-profit, non-governmental, voluntary organization. The aim and objective of “Sneha Bandhan” is to provide long term family based care to children who have lost their parents and also strengthen disadvantages family and communities as a prnntive measure against abandonment and social neglect of children.
udayachal
Udayachal is a home which is fill with love, colors and warmth. It is a safe heaven where everyone is treated equally. It has strived to achieve dreams of every individual, no matter how difficult the path is. It is a place for people of all ages and also a school for the special children. In Udayachal we teach the god’s children to have a
ordinary day in their extraordinary life. We also shelter the elderly, who needs love and immense support. We help them to feel ease in their heart.
Golden Threads of Assam
Golden Threads of Assam is an initiative taken to preserve the royal silk Muga. It is an effort, to show people that Ancient Craft form and the glamorous Fashion Industry can exist in harmony. This initiative would introduce the rich heritage of Handloom industry of Assam to the Top of the line Fashion Fraternities of the country. 19h of October marks the beginning of this, where in Pride East and Golden threads of Assam will present Samant Chauhan, National Fashion Designer , who would act as the Curtain Raiser for this exclusive event.
Today Handloom is the new Fashion, and Wearing Handloom, the latest hashtag#. Assam has never had dearth of handlooms, and after years of weaving “magic in their looms”, the weavers, and their artefacts are gradually becoming a crucial element in Fashion. Our Event would be a blend of his collection and Assam traditional Silk attires, depicting the harmony in Fashion and Handloom. The evening will start with an introduction of the Rich heritage of handlooms, of the state supported by an Audio Video Presentation following which there will be a showcase of the Traditional Attire of the state in Rich Silks and Golden Thread (Muga), from weavers of our very own Manchester of East, Sualkuchi. Further in the evening, our guests would also get a taste of Samant Chauhan uniquely beautiful collection.
Our Ventures
color-exploid

Mission

Pushing North East 24×7.

Vision

To update our viewers & readers with the quality at per with the world, keeping with latest technologial intervensions. Delivering News as it comes.
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Latest News & Events
Our Channels Are Available Across All Major DTH & Cable Operators
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News Live
1955
Rang TV
1960
Ramdhenu
1964
NE Live
1971
Indradhanu
1972
airtel-tv
News Live
641
Rang TV
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Ramdhenu
635
NE Live
645
Indradhanu
NA
dish-tv
News Live
1535
Rang TV
1509
Ramdhenu
1515
NE Live
NA
Indradhanu
NA
videocon-tv
News Live
848
Rang TV
841
Ramdhenu
847
NE Live
NA
Indradhanu
NA
acc-tv
News Live
002
Rang TV
023
Ramdhenu
026
NE Live
008
Indradhanu
025
GTPL cable-tv
News Live
274
Rang TV
273
Ramdhenu
270
NE Live
267
Indradhanu
NA