North East Diva a pioneer of Beauty pageants took its shape in the month of October, 2013, a brainchild of Pride East Entertainments Pvt. Ltd. is the largest group in the northeastern part of India,run by a young, energetic and dedicated team, led by Chairperson Riniki Bhuyan Sarma. It spread its wings in the year 2008 with one channel and gradually extended its horizon not only in the northeastern part of India but across the length and breadth of the country. At present Pride East Entertainments Pvt. Ltd. comprises of five channels and its recent venture in the print media with one regional paper. ‘North East Diva’s main focus of attention was promoting the talents and beauty of north eastern part of India and giving them a national platform from where they can start and excel in the field of fashion industry.